Amazon Fall 2023 Launch Event: Amazon has introduced its popular devices in a new form. At the September hardware launch event, the company announced new Echo and Fire TV devices. It was also told how Generative AI is being used in Amazon Alexa. According to the company, thanks to Generative AI, Alexa is ready to become a more powerful and conversational virtual assistant than ever before. Customers will be able to preview new generative AI features. These features will work on all Echo devices present in the market. Let us know the important things about the hardware launch event held on Wednesday.

Echo Show 8 smart display launch event started with the launch of a new Echo Show 8 smart display. It is equipped with spatial audio support and smart home hub functionality. It can understand the acoustics of a room and adjust the sound accordingly. It has a new proximity sensor and front facing camera. A physical button to turn off the microphone has also been added to the new Echo Show 8. Its pre-orders have started in America. The price is $149 (approximately Rs 12,377). Amazon Alexa now has the power of Generative AI. Amazon Alexa now has the power of Generative AI. This feature will come in all eco-enabled devices. The company says that its generative AI model has been designed and optimized for voice. With its help, people will be able to control their smart home products in a better way. They will get real time information. Because of this the conversational experience will also be better. To enable third party developers to connect their LLM with Alexa, the company will open its API. Based on user interactions, Alexa will also send them personal reminders. Thanks to AI generative, Alexa will be able to answer many questions on one command. American customers will soon get to experience the preview of AI Generative for free. The company has not said anything about its availability in other countries. New Fire TV Stick models, Fire TV Soundbar At the launch event, the company launched the next gen Fire TV Stick models. These include Fire TV Stick 4K and Fire TV Stick 4K Max. Fire TV Soundbar was also introduced. The processor in the new Fire TV Stick has been upgraded. It is claimed that they perform faster than the previous model. Fire TV Stick 4K supports Dolby Vision, Wi-Fi 6, HDR10, and HDR10 Plus. Whereas, Fire TV Stick 4K Max has 16GB storage and Wi-Fi 6E support. Fire TV Stick 4K Max is Amazon’s first streaming media player, which will give an opportunity to experience Fire TV ambient. The Fire TV Stick 4K is priced at $49.99 (roughly Rs. 4,152) and the Fire TV Stick 4K Max is priced at $59.99 (roughly Rs. 4,984). The company also introduced new Fire TV soundbars. It supports Bluetooth connectivity. Its price in America is $ 119.99 (approximately Rs 9,970). The company said that its generative AI is also coming to Fire TV. The company also launched new Amazon Echo Frames at the event. It is claimed that they offer 6 hours of battery life. Its price starts from $269.99 (approximately Rs 22,434).

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