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Zee Media to increase its regional footprint with the launch of 4 digital information channels in South India | Information

NEW DELHI: Zee Media Company Restricted – one of many largest media homes within the country-  is all set to increase its regional footprint additional by launching the digital variations of its 4 South Indian information channels –  Zee Tamil Information, Zee Telugu Information, Zee Kannada Information and Zee Malayalam Information – on Tuesday (January 25, 2022).
The 4 new digital information channels will probably be launched by Dr Subhash Chandra, Chairman of Essel Group and founding father of Zee Media Company, round 10 am.
Initially, the 4 channels will broadcast in digital kind, as a stay stream on YouTube and different digital platforms, in addition to on their respective web sites. With this, Zee Media additionally plans to launch satellite tv for pc variations of those channels within the coming months, which can pose a stiff problem to current information broadcasters in an already crowded regional information media panorama. 
These channels’ social media pages had been initially often known as Zee Hindustan Tamil/Telugu/Kannada/Malayalam, however since they’re shifting to devoted information channels – even when solely digitally for now — they are going to be getting their very own model identities.
Zee Media is a 26 years outdated information community with 14 Information channels in 6 totally different languages, touching greater than 220 million viewers and over 362 million customers throughout its digital properties. 
It is without doubt one of the fastest-growing information channels within the nation, with information bureaus and correspondents with a pan-India presence, outfitted with up to date know-how in content material creation, packaging and broadcasting. 
The Zee Media can be the No. 1 information community in India, digitally based on Comscore (digital knowledge evaluation firm) within the basic information class. Subsequently, ZEE Media takes pleasure in being one of the crucial trusted information networks by the folks of India.
With this launch, Zee Media hopes to increase its outreach amongst every south Indian family and join with them in their very own language bringing them information from not solely the nation and world at giant however from each nook of their states. 
The launch of those new digital information channels will enormously increase the nationwide attain of Zee Media Company, which has an unlimited presence in North, West and East Indian states however so far lacked a presence within the South Indian market. 
Information channels equivalent to Zee 24 Taas (Marathi), Zee 24 Ghanta (Bengali) and Zee Punjab/Haryana/Himachal have been established for greater than a decade now however Zee Media was but to style that success in South India. 
This bold undertaking will assist Zee make inroads into the largely untapped information market within the South of the Vindhyas. Zee Kannada Information, Zee Malayalam Information, Zee Tamil Information and Zee Telugu Information are the newest choices from the Zee Media Company umbrella. 
Zee Media hopes that its manufacturers within the South will stand for ‘Fearless’ and ‘Unbiased’ journalism that’s being anticipated by the lots. For these in search of correct, unbiased and well timed reporting of information and views, Zee Media will carry a refreshing change in a market dominated by political events or media homes having a political lineage.
The Zee Media goals to current to its customers complete and neutral information protection on social, political points together with different leisure and way of life applications from the South, nationally and worldwide.
The income prospects are immense because the buying energy of the customers on common will probably be increased than the remainder of the nation. With enormous native manufacturers in every of the 5 states and nationwide manufacturers in search of new avenues for progress, Zee Media hopes to be in a pole place to take advantage of this chance.
Digital would be the progress engine that can drive these new properties ahead. This may present Zee Media with loads of elbow room when it comes to content material technique and income prospects. As the brand new gamers within the digital information house, the Zee Group can have the first-movers benefit. 
Zee Media, as a bunch, stays extremely assured of creating this undertaking a grand success in future.
 Dwell TV

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