A significant shift is occurring in the United States as a substantial portion of the population is reducing or abstaining from alcohol consumption. This trend, unseen for approximately 90 years, is fueled by a growing health consciousness among Americans. Recent surveys indicate that only 54% of Americans now drink alcohol, the lowest percentage in almost a century.
The survey data, tracked since 1939, reveals a gradual decline in drinking patterns over time. Starting at 58% in 1939, the percentage of drinkers rose to a peak of 71% in 1981 before beginning a gradual decline. The latest data shows a marked acceleration in this trend. This shift is primarily attributed to an increased awareness of the health impacts of alcohol consumption.
Women are displaying a more pronounced change in behavior compared to men, with an 11% decrease in drinking habits observed in 2023, compared to a 5% decrease in men. Younger demographics are also contributing to this trend, with only 50% of young adults reporting alcohol consumption, down from 59% in 2023.
Additionally, a shift in perception is evident. A majority, 53% of Americans, believe that even moderate alcohol consumption poses health risks. This represents a considerable increase from the 28% who held this view in 2018. This change in perspective is reflected in drinking patterns. There is a decline in the frequency of consumption, with only 24% of those who drink, consuming alcohol in the last 24 hours. The average consumption in the last seven days has dropped to 2.8 drinks, the lowest level since 1996.
Beer remains the favored alcoholic beverage, followed by liquor and wine. However, preferences vary based on gender and age. Men favor beer, while women tend to prefer wine. Older demographics often favor beer, while younger adults gravitate toward wine.