The Arattai application, developed in India, is being promoted by Union Education Minister Dharmendra Pradhan, available on both Google Play Store and Apple App Store. The minister is urging users to adopt the app, aligning with Prime Minister Modi’s call for supporting local products. The application is designed by Zoho, which aims to compete with companies like Microsoft, and has already been adopted by the government for official work.
WhatsApp, with its extensive features like voice notes and money transfers, has established a massive user base of over 400 million daily active users globally. Its integration into the digital ecosystem and widespread business use makes a swift migration to an alternative unlikely. Arattai will need to provide compelling reasons for users to switch.
Data privacy and permissions are critical issues. Many applications collect user data, and the terms of service might not always be transparent about data usage. As Arattai is tailored for Indian citizens, it might prioritize protecting personal data. Government backing could enhance public trust and expand its user base.