Google is ramping up anticipation for the Pixel 10 launch with a teaser video that appears to be a direct challenge to Apple. The video subtly references Apple’s unrealized AI promises. The teaser does not explicitly name Apple, but the allusions strongly suggest the target. The core message of the video urges users to evaluate their current phone choices, particularly if a promised feature has been delayed for a year. The video ends with the call to “Ask more of your phone,” underscoring the potential of the upcoming Pixel devices and their AI capabilities, which are expected to be released promptly. Apple had unveiled its Apple Intelligence AI technology at the 2024 WWDC event. However, these features have not yet been fully rolled out to users. In addition, the new version of Siri, intended to be a major part of Apple Intelligence, is not available in iOS 18. There are reports that Apple could push back the release of this feature to 2026. This delay has opened Apple up to criticism, particularly given the rapid progress of its competitors in the AI sector.
Google has been actively developing AI; after the release of the Gemini 2.5 Pro model in March, it also launched the Gemini 2.5 Flash version for users. The company is scheduled to launch its new Pixel 10 series on August 20, which may include the Pixel 10, Pixel 10 XL, Pixel 10 Pro, and Pixel 10 Pro Fold.