Arattai, a messaging application developed in India, is emerging as a strong contender against established platforms such as WhatsApp. To enhance its appeal and user base, Zoho is developing an Android TV version, a feature currently unavailable on WhatsApp. The app’s compelling features have boosted its rankings, leading to its recent status as the most downloaded messaging app on the Play Store. Arattai is designed as a domestic alternative to WhatsApp, incorporating similar features like texting, voice calls, and file sharing.
A standout feature of Arattai is its low bandwidth optimization. The application is engineered to function effectively in areas with poor internet connectivity. It is designed to be lightweight, ensuring compatibility with a range of devices, including older smartphones that may lack the processing power for more demanding apps. This lightweight design promises a seamless messaging experience, characterized by fast loading times and easy-to-use communication tools, making it suitable for daily usage. The importance of accessible technology is crucial, particularly in regions where affordable smartphones and limited internet access are prevalent. Zoho intends to reach an untapped market, providing digital communication solutions for a large population facing these challenges.