WWE has a history of incorporating mainstream celebrities to broaden its appeal. While some have thrived, others have not left a lasting impact. Logan Paul has emerged as a game-changer for celebrity participation in professional wrestling since 2025. Paul has successfully transitioned from an internet sensation to a respected WWE superstar, thanks to his incredible athleticism and charisma. He is now slated to compete in what could be the biggest singles match of his career against John Cena later this month.
MrBeast and WWE: A Possible Collaboration
Paul has previously brought his business partner KSI into the WWE world. KSI famously took an RKO from Randy Orton during a memorable moment at WrestleMania. There’s speculation that MrBeast, a prominent YouTuber, may soon join WWE. MrBeast, Paul, and KSI have a business partnership through their snack brand, Lunchly. In a recent podcast, MrBeast cryptically addressed the possibility of joining WWE. When Paul asked about his involvement with WWE, MrBeast responded with “I mean, spoilers.”
JBL’s Challenge
WWE Hall of Famer JBL recently expressed interest in facing both Logan and Jake Paul, provided the conditions were right. During an appearance on What Were They Thinking with Gerald Brisco, JBL jokingly offered to fight either Paul brother for $250 million. He praised the Paul brothers, stating, “I think the Paul brothers are killing it.” With Logan Paul’s ongoing WWE career, his upcoming match with John Cena, and the potential involvement of MrBeast, WWE’s blending of sports entertainment and mainstream pop culture is reaching new heights.