Cricket fans around the world are gearing up for the India versus Pakistan clash in the 2025 Asia Cup. This highly anticipated match is scheduled for September 14 at the Dubai International Cricket Stadium as part of the Group A fixtures. The tournament, which will take place from September 9 to 28, will involve eight teams competing in the T20I format across Dubai and Abu Dhabi.
India’s campaign in the Asia Cup begins on September 10 against the United Arab Emirates in Dubai. This will be followed by the crucial game against Pakistan, with the final group stage match against Oman set for September 19 in Abu Dhabi. The commercial potential of the India-Pakistan match is immense, with advertising rates reflecting the high demand.
Official broadcaster Sony Pictures Networks India (SPNI) has set the ad inventory for India’s matches at a premium. A 10-second slot during the India-Pakistan match will cost Rs 16 lakh. This exemplifies the commercial value of one of cricket’s most intense rivalries. Other sponsorship opportunities include co-presenting sponsorships for Rs 18 crore, and associate sponsorships for Rs 13 crore. The spot-buy package costs Rs 16 lakh per 10 seconds for all India and non-India matches. Digital advertising rights are also highly sought after. Sony LIV has arranged massive ad deals, including co-presenting and highlights partner packages priced at Rs 30 crore each, and co-powered-by packages at Rs 18 crore. Digital ad rates fluctuate based on placement, ranging from Rs 275 per 10 seconds for pre-rolls, up to Rs 1,200 for connected TV ads during the India-Pakistan game.
The India versus Pakistan fixture is always a major draw in Asian cricket. The match consistently attracts enormous viewership numbers across television and digital platforms. This year, with the match scheduled on a Sunday evening, the game promises to be a highlight for fans across the globe. For India, the match is more than just a group-stage game; it’s a statement of intent.