The Board of Control for Cricket in India (BCCI) has secured Asian Paints as its ‘Official Colour Partner’ in a landmark three-year sponsorship deal. This exciting agreement will see Asian Paints associated with over 100 home matches, including major international series for both men and women, and all domestic cricket events. The financial terms of the deal are estimated to be around INR 45 crore, underscoring the commercial appeal of Indian cricket. Asian Paints becomes the latest prominent brand to align with the sport, joining other sponsors like Campa, SBI, IDFC Bank, and Atomberg. This partnership follows closely on the heels of Apollo Tyres becoming the principal jersey sponsor. Officials expressed enthusiasm for the collaboration, highlighting Asian Paints’ expertise in bringing color and emotion into people’s lives, which perfectly mirrors the spirit of Indian cricket. The brand intends to launch engaging initiatives, such as the ‘Colour Cam’ to celebrate passionate fans in the stands and ‘Colour Countdown,’ which will explore home decor and color influences. This venture promises to enhance the fan experience and add a new dimension of vibrancy to the cricketing landscape.
3-Year Deal: Asian Paints Named Official Colour Partner for Indian Cricket
By The Chhattisgarh1 Min Read