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December 5, 2020

The Chhattisgarh

Beyond The Region

Redmi K20 and Redmi K20 Pro ‘Will Not Have Ad-Supported Monetisation,’ Says Xiaomi: What It Actually Means

Redmi K20 and Redmi K20 Pro are Xiaomi’s latest launches in the India market, starting at a price of Rs. 21,999 and Rs. 27,999 respectively. This makes the K20 duo the most expensive Redmi phones in the market. While the Redmi K20 Pro price in India has been pretty well received, its more affordable sibling has been the caught in a bit of storm about its price tag, forcing Xiaomi to speak up on the issue and India head Manu Jain even penned an open letter on the subject. Another area where the company has been criticised in the past is an overdose of ads across its custom MIUI, but it seems that is one topic Redmi K20 and Redmi K20 Pro buyers won’t have to worry about.

“For a premium series, like the [Redmi] K-series that we are launching today, we are kind of looking at a different model here where these will not have ad-supported monetisation,” Anuj Sharma, Head Of Marketing, Xiaomi India told reporters at the sidelines of the Redmi K20 and Redmi K20 Pro launch event in New Delhi on Wednesday.

Xiaomi India Managing Director Manu Jain stepped in at this point to clarify that doesn’t mean the Redmi K20 and Redmi K20 Pro will be entirely free of monetisation techniques.

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