Microblogging site Twitter’s rival Threads has crossed 100 million sign-ups within a week of its launch. It has achieved the feat of becoming the fastest growing online platform, surpassing ChatGPT. Meta Platforms, which runs social media site Facebook, launched Threads last week. Regarding this, Mark Zuckerberg, CEO of Meta, said, “This is the demand received by the company and we have not started many promotions for it yet.” The popularity of Threads is increasing rapidly. Many politicians, celebrities and prominent people from other fields have started on this. Analysts believe that Threads can be a big threat for Twitter. Earlier this year, ChatGPT became the fastest growing app. It had crossed the figure of 100 million users within two months of its launch. However, the path will not be easy for Threads. As of July last year, Twitter had about 24 crore active users. Twitter is facing tough competition from Threads. Elon Musk, chief of American electric car maker Tesla, took over Twitter last year. Twitter has also accused Meta of stealing its trade secrets. Twitter has also warned of taking legal action against Meta. Semafor’s report quoted a letter sent by Twitter lawyer Alex Spiro to Meta CEO Mark Zuckerberg as saying, “Twitter intends to vigorously enforce its intellectual property rights and demands that Meta’s use of Twitter’s trade secrets or other confidential information must be stopped immediately.” Due to Meta’s connection with photo and video sharing service Instagram, Threads can take advantage of the already existing large number of users and advertising system. This may result in a reduction in Twitter’s advertising revenue. After Musk’s control over Twitter, some big companies had stopped advertising on Twitter. Musk had said that the decrease in advertisements has had a big impact on Twitter’s revenue. Apart from this, Musk had made major changes in the company. They laid off about half the staff.
