Microblogging site Twitter’s rival Threads has crossed the mark of 10 crore registered users in less than a week of its launch. In this app of Meta, which runs the social media site Facebook, users can also log in with the details of their Instagram account. It has been introduced as an alternative to services like Twitter. Last week, Threads had its international launch (except the European Union). The number of its users is continuously increasing. A major reason for this is Meta’s link with photo and video sharing service Instagram. Instagram has more than 2.35 billion monthly active users. Twitter is facing tough competition from Threads. Elon Musk, chief of American electric car maker Tesla, took over Twitter last year. Twitter has also accused Meta of stealing its trade secrets. Twitter has also warned of taking legal action against Meta. Semafor’s report quoted a letter sent by Twitter lawyer Alex Spiro to Meta CEO Mark Zuckerberg as saying, “Twitter intends to vigorously enforce its intellectual property rights and demands that Meta’s use of Twitter’s trade secrets or other confidential information should be stopped immediately.” Due to Threads being associated with Instagram, it can take advantage of the already existing large number of users and advertising system. This may result in a reduction in Twitter’s advertising revenue. After Musk’s control over Twitter, some big companies had stopped advertising on Twitter. Musk had said that the decrease in advertisements has had a big impact on Twitter’s revenue. Apart from this, Musk had made major changes in the company. They laid off about half the staff. After this, some journalists had to face strong opposition after their Twitter accounts were banned. Regarding this, the European Union (EU) had warned of imposing restrictions on Twitter. However, Musk later withdrew this decision.
