Raipur, July 5, 2025/ The brand Jashpyore, which consists of various types of food items prepared by processing natural forest produce by a group of tribal women from Jashpur, a remote area of Chhattisgarh, is now ready to step out of the boundaries of Jashpur and Chhattisgarh and move towards national and international levels.
Under the leadership of Chief Minister Shri Vishnu Dev Sai, while internalizing Prime Minister Shri Narendra Modi Ji’s Vocal for Local campaign, an important decision has been taken, under which the trademark of Jashpyore, an ambitious women-centric brand of Jashpur district, will now be transferred to the Industries Department. This historic decision is a big and decisive step towards providing Jashpyore with wider production, institutional branding, and access to national and international markets.
*Jashpyore – Opening the path to progress by connecting tradition with entrepreneurship*
The Jashpyore brand is an initiative that promotes women’s entrepreneurship, which is operated by tribal women of Jashpur district. Its aim is to provide employment to local communities and promote sustainable development by producing natural, nutritious, and chemical-free food products.
The aim of this brand is to process the rich agriculture and forest produce of Chhattisgarh and prepare it in the form of food products and give them wider recognition at a commercial level while connecting them with employment.
The main feature of Jashpyore’s products is that they are completely natural. No preservatives, colors, or artificial flavors are used in them, and they are available in sustainable packaging. Jashpyore is not just a brand, but has become a symbol of the fragrance of Chhattisgarhi soil, the hard work of tribal sisters, and self-reliant Chhattisgarh.
*Jashpyore’s products are making their own identity*
Jashpyore is preparing many types of traditional and healthy products, including Mahua and other forest produce. These include Mahua-based products like Mahua Nectar, Mahua Vanyaprash, Mahua Cookies, Ragi Mahua Ladoo, Mahua Candy, and Mahua Nectar Cocoa. Apart from this, various products made from Dheki Kuta Jaba Phool rice, millet-based pasta and kodo, kutki, ragi and tau are also making their mark all over India.
*Women entrepreneurship is getting a boost*
The objective of the Jashpyore brand is not just business, but it is also a strong effort to empower tribal women and improve their economic condition. Through this brand, women have got the opportunity of employment, which has strengthened their economic condition and they have moved towards becoming self-reliant.
Every product made by Jashpyore is a symbol of the hard work and dedication of tribal women. These products are available in various stores across the country, which is proof of the brand’s wide reach.
All the products of Jashpyore are completely natural. No preservatives, artificial colors or flavors are used in them. This product range is not only delicious, but also rich in nutrition and available in environment-sensitive packaging.
The major products of Jashpyore include Mahua Nectar, Mahua Vanyaprash, Ragi Mahua Ladoo, Mahua Cookies, Mahua Cocoa Drink, Kodo, Kutki, Ragi based pasta and Dheki Kuta rice.
The most special thing about Jashpyore is its women-dominated workforce. More than 90 percent of the employees here are tribal women, who are playing an active role at every level from production to packaging. Through this platform, these women are not only becoming self-reliant, but are also able to present traditional knowledge and techniques in the modern market.