The nation is mourning the loss of Piyush Pandey, a titan of the advertising world, who passed away at 70. Prime Minister Narendra Modi paid a special tribute, remembering his “monumental contribution” and “creativity.” The Prime Minister shared on X that he would “fondly cherish” his meetings with the advertising maestro.
‘Piyush Pandey Ji’s creativity was widely admired. His impact on the advertising and communications sector was truly monumental,’ stated PM Modi. ‘His passing is deeply felt. My deepest condolences go out to his family, friends, and all who were inspired by him. Om Shanti.’
Pandey, a recipient of prestigious honors like the Padma Shri and the LIA Legend Award, had been facing health challenges. His sister announced his demise early Friday. His legacy includes pioneering work that redefined Indian advertising, with his most famous contribution being the powerful slogan for the 2014 election campaign that resonated across the country.