The television landscape is in flux following the highly anticipated return of ‘Kyunki Saas Bhi Kabhi Bahu Thi Season 2.’ This revival has immediately disrupted the established order, challenging the dominance of popular shows like ‘Anupamaa’ and ‘Taarak Mehta Ka Ooltah Chashmah.’ The TRP ratings confirm a significant shift, with ‘Tulsi Virani’ taking center stage.
‘Kyunki Saas Bhi Kabhi Bahu Thi Season 2’ has impressively claimed the top position with a 2.3 TVR rating. This achievement is particularly noteworthy, as the show’s immediate success has pushed ‘Anupamaa’ from its long-held number one spot. Notably, ‘Anupamaa’ also received a 2.3 rating, yet the impact of the new show’s premiere has resulted in a shift in rankings.
‘Taarak Mehta Ka Ooltah Chashmah,’ a show beloved by audiences for many years, is also facing challenges. With a rating of 1.9, it now holds the fifth position, indicating a decline in its performance. This fall comes at a time when the ‘Bhootni’ storyline has concluded, and the return of ‘Tulsi Virani’ adds another hurdle.
A source familiar with television production, when asked if ‘Kyunki Saas Bhi Kabhi Bahu Thi’ poses a threat to shows like ‘Anupamaa’ and ‘Taarak Mehta,’ said that the second week’s performance holds more weight than the opening week’s ratings. High ratings in the initial week are not uncommon, due to promotional efforts and audience excitement. The real challenge lies in sustaining this interest, which may prompt ‘Anupamaa’ and ‘Taarak Mehta’ to adjust their plots and strategies.
Smriti Irani, who starred in the original series, has shared her happiness about the success of ‘Kyunki Saas Bhi Kabhi Bahu Thi.’ The show has broken records, as no show had ever returned after 25 years. It has also found considerable success on OTT platforms. She expressed her gratitude for the audience’s love and support.