The film, starring Fahadh Faasil and Vadivelu, initially struggled at the box office. It failed to even earn 1 crore on its opening day and had a lifetime collection of only 7.7 crore rupees. The film’s limited reach in theaters was a setback. However, its release on OTT platforms has transformed its fortunes. The film is now receiving widespread praise, a rare occurrence for a film that didn’t perform well in theaters. As viewers discover the film, interest in watching it grows. Those wanting to watch can enjoy it on Netflix.
Box Office Underperformance, OTT Triumph: Decoding the Success of ‘Maareesan’
By The Chhattisgarh1 Min Read