Last year in September, OnePlus forayed into the smart TV segment with the launch of the OnePlus TV Q1 and the OnePlus TV Q1 Pro. While these two smart televisions are premium offerings, starting at Rs 69,900, the brand is targeting the affordable segment for the Indian consumers.
OnePlus CEO Pete Lau announced on Twitter that the company will launch cheaper smart TV from OnePlus on July 2 for the Indian consumers. He tweeted, “It’s official. We’re making our premium smart TV experience more accessible to our Indian community.” Lau’s tweet clarifies that the company will not compromise on the offerings of its affordable TV and will offer premium features just as its expensive smart TVs.
Affordable OnePlus smart TV: What could be the price?
Earlier, OnePlus India’s chief strategy officer Navnit Nakra told the Economic Times that considering the rapid growth of the entry and mid-segments in India, the brand is planning to launch new TVs to diversify its offerings and reach a wider audience. As per the report, the OnePlus’ entry-level smart TV will be around $200 (15,000) whereas the mid-range TV will likely be in Rs 20,000 to Rs 40,000 range.