Now that everything has gone digital, in this digital era, political parties have also started investing heavily in digital media on publicity and advertising. BJP is currently leading in this race.The ruling party BJP has advertised Rs 4.61 crore to Facebook in a year, while the Congress has advertised Rs 1.84 crore to Facebook during this period. Right now the new fledgling politics party Aam Aadmi Party is also not behind in this race. It is third in advertising to Facebook. If we look at the details of digital advertising, the Congress and Aam Aadmi Party are behind it. Aam Aadmi Party is also included in the list of top 10 in the category of political advertisements of Facebook, which has given advertisements of about 69 lakh rupees to Facebook.
According to media reports, from February 2019 till now, Facebook India has been advertised for a total of Rs 59.65 crore under this political advertisement category. These ads have not only been found on the website and its app but also on other platforms of Facebook such as Instagram, Audience Network and Messenger. If we talk about the advertisement given by including all the pages, then the total expenditure on advertisements given by the BJP is Rs 10.17 crore. No party survives the BJP’s expenditure.