In an effort to reverse a recent sales downturn, Tesla has launched stripped-down, more budget-friendly versions of its Model Y and Model 3 electric cars. The newly announced Model Y Standard and Model 3 Standard boast an estimated driving range of 517 kilometers (321 miles). These releases are intended to attract a broader customer base amidst intense competition from global automakers and consumer hesitancy. The Model Y Standard is positioned below the $40,000 mark, featuring a simplified interior, fewer speakers, and fabric seats instead of microsuede. Similarly, the Model 3 Standard, priced under $37,000, also sees reductions in features like ambient lighting and its panoramic glass roof. While these new options represent a more accessible entry point into Tesla’s lineup, they fall short of the company’s previously discussed sub-$25,000 vehicle. The market’s response was largely unenthusiastic, with Tesla’s stock price falling, suggesting investors were seeking more transformative updates rather than incremental changes to existing models.
