Stellantis Group is exploring the possibility of selling Maserati, its luxury automotive brand, as part of a wider review of its brand portfolio. Reports suggest that the discussions predate the arrival of new CEO Antonio Fliosa. Maserati has struggled with operational difficulties, exacerbated by import tariffs and competition from Chinese manufacturers, leading to a search for new strategic solutions. Reuters indicates that advisors are currently in the preliminary stages of assessment, with a final decision anticipated soon.
Maserati’s sales performance has been significantly impacted, with sales figures declining by more than half in 2024, reaching a low of 11,300 units. The brand also recorded an adjusted operational loss of 260 million last year. Adding to its woes, Maserati currently has no new product launches planned and faced the postponement of its last anticipated launch. Stellantis has recognized the challenges of managing a large number of brands and the impact it has on investment. All potential paths forward for Maserati are being considered, including a sale, and the final decision will shape the future of this storied brand.