Maruti Suzuki’s SUV Offensive: 8 New Models to Boost Market Share

In a bold move to reclaim its commanding 50% market share in India, Maruti Suzuki has announced plans to introduce eight new SUV models within the next five to six years. This expansion will significantly broaden its existing portfolio of 18 vehicles, bringing the total to 28 models. The Japanese automotive giant’s president revealed this strategy, emphasizing the increasing competition within the Indian car market. Regaining the coveted 50% market share is identified as the company’s most significant historical challenge. The company’s market share has seen a decline from 51.2% in FY19 to 38.8% in the first half of FY26. To accommodate this product offensive and growing demand, Maruti Suzuki plans to enhance its production capacity to 4 million units per annum, supporting both domestic sales and a burgeoning export business. The company is committed to offering a comprehensive range of technologies, including electric, hybrid, and CNG vehicles, to meet the varied preferences of Indian consumers. A major investment of Rs 70,000 crore is earmarked for India by FY31, signaling strong confidence in the market. This investment will fuel manufacturing enhancements and new product development, including a focus on sustainable solutions like biogas-powered vehicles. Maruti Suzuki also aims to be a frontrunner in electric vehicle (EV) production and exports. The company is dedicated to serving all customer needs, from budget-friendly cars to larger, more premium SUVs and MPVs. An anticipated increase in exports is also on the horizon, with projections of 400,000 units for the current fiscal year, bolstered by the recent launch of the e VITARA for global markets.