Prime Minister Narendra Modi is inspiring a nation to celebrate Diwali by embracing homegrown products, championing the motto “Garv Se Kaho Yeh Swadeshi Hai.” This call to action ahead of the 2025 festivities emphasizes the spirit of Indian innovation and craftsmanship. Modi urged citizens to actively choose Indian-made goods, celebrating the dedication and creativity inherent in the vast Indian workforce.
The initiative is a powerful extension of the ‘Vocal for Local’ agenda, designed to empower the backbone of India’s economy: its small businesses and local artisans. By shifting consumer preferences towards domestic products, the campaign aims to foster greater economic independence and resilience for the nation. The Prime Minister also requested active participation on social media, asking people to showcase their purchases to encourage wider adoption of local goods.
To amplify this message, Bollywood and TV stars are lending their support. A compelling video campaign features stars such as Madhuri Dixit, Varun Dhawan, and Triptii Dimri, showcasing the diverse range of Indian products and the artisans behind them. From highlighting a footwear shop in Jodhpur to promoting local lighting businesses and traditional saree weaving, celebrities are emphasizing the personal touch and cultural value of supporting local economies during this festive period.