In an effort to counter declining sales and market pressure, Tesla has officially launched new, budget-friendly iterations of its Model Y and Model 3 electric vehicles. These ‘Standard’ variants aim to broaden Tesla’s appeal by offering a lower entry price point. The Model Y Standard is set to start just below $40,000, and the Model 3 Standard will be priced under $37,000, potentially dipping below $35,000 for New York residents utilizing state incentives. Both models boast an estimated range of 517 kilometers (321 miles). Despite the introduction of these more accessible options, the market has responded unfavorably, leading to a sharp decline in Tesla’s stock price. Analysts point to investor expectations for groundbreaking advancements over incremental updates to existing models. The stripped-down versions come with compromises, including fewer speakers, a fabric interior instead of microsuede, and the removal of features like the second-row touchscreen and panoramic glass roof. This strategy faces significant competition in the mid-range EV segment from established automakers.
