Apple’s forthcoming product launch event is set for September 9th, where the company will reveal its latest innovations. The event will feature the next generation of iPhones, new smartwatches, and various accessories. These new products are crucial for Apple to compete with tech giants like Samsung, Google, and Chinese manufacturers such as Huawei and Xiaomi. Apple is focusing on hardware upgrades to maintain customer loyalty, especially given that its current iOS 26 operating system lacks significant AI advancements.
Four new iPhone models will be launched at the event. The much-anticipated iPhone Air is expected to be exceptionally thin, significantly reducing the thickness compared to the iPhone 16 Pro. While this could impact battery life, Apple might introduce a new battery case to compensate. The iPhone 17 Air will utilize the A19 processor, a 6.6-inch screen, a USB-C port, ProMotion, and eSIM-only support. The device is also expected to incorporate Apple’s internal Wi-Fi chip and C1 modem. The iPhone 17 Pro and 17 Pro Max will potentially feature an aluminum frame, offering better heat management and a lighter feel compared to the titanium used in the iPhone 15 Pro. The standard iPhone 17 will maintain its design but will have a slightly larger 6.3-inch screen. Further improvements include a new chip, ProMotion technology for the standard model, and Qualcomm modems. Apple will also launch new accessories, including refreshed cases and a stylish cross-body strap.
The Apple Watch Series 11 will receive significant updates. The Apple Watch Ultra 3 will offer a larger screen, the new S11 chip, 5G Redcap, and satellite communication capabilities. The Apple Watch SE will be updated with a faster chip and an enhanced display. Health features are in development, including hypertension detection, with a subscription service planned for the future. The AirPods Pro 3 are rumored to include a heart rate monitor, a more compact charging case, and a live translation feature.