On September 9th, Apple will host a major product launch event, showcasing new iPhones, smartwatches, and other related products. This launch is seen as a strategic move to counter competition from major tech rivals. While Apple has been behind in generative AI, the focus will be on hardware innovation to maintain customer loyalty. The new iPhone lineup will feature significant design updates, especially for the high-end iPhone 17 Pro and Pro Max, which will include enhanced camera areas. The iPhone Air will stand out with its ultra-thin design.
Apple will unveil four new iPhone models at the event, excluding a budget-friendly SE version. The iPhone Air is a key highlight, measuring only 5.5mm thick, significantly slimmer than the iPhone 16 Pro. This design choice might lead to a shorter battery life and a single rear camera. The iPhone Air is expected to have the same A19 processor as the iPhone 17, a 6.6-inch screen, a USB-C port, ProMotion, and eSIM-only support. It will also use Apple’s in-house Wi-Fi chip and C1 modem. The iPhone 17 Pro and 17 Pro Max will revert to aluminum frames, prioritizing heat dissipation and a lighter feel. The standard iPhone 17 will feature a larger 6.3-inch screen, along with a new chip, ProMotion, and Qualcomm modems. New accessories like updated cases and a cross-body strap are also in development.