The highly anticipated iPhone 17 series, slated to debut on September 9, 2025, during Apple’s ‘Awe Dropping’ event, is predicted to avoid substantial price increases. A recent report indicates that the iPhone 17 Pro may be the only model facing a price adjustment, with a potential $100 increase attributed to enhanced base storage. This contrasts with previous projections that suggested a more significant price hike. JPMorgan, in its evaluation, expects only “modest” returns from the launch but maintains a positive outlook on Apple stock, reflected in its Overweight rating and a target price of $255.
According to analysts, there’s a history of limited surprises during the fall iPhone launch events, as hardware adjustments are typically well-known within the supply chain.
The pricing expectations include: iPhone 17 at $799, iPhone 17 Pro Max at $1,199, and the iPhone 17 Air (likely replacing the Plus model) priced between $899 and $949. The iPhone 17 Pro could see a $100 increase, potentially reaching $1,099. Apple is expected to unveil the new iPhone lineup, updated Apple Watch, AirPods, and new AI features.