The Online Gaming Bill’s enactment has cast a shadow over the real money gaming sector, leading to concerns among industry stakeholders and celebrities associated with these platforms. The substantial investment in advertising, estimated at $2 billion annually, is now at risk as the government moves towards stricter regulations. Talent management groups are proactively removing ads from social media. The Dream11 sponsorship deal with BCCI is also under review.
Prominent figures such as Ranbir Kapoor, MS Dhoni, and others endorse fantasy gaming platforms. The majority of advertising spending by real-money gaming companies occurs during major cricket events like the Indian Premier League (IPL) and ICC tournaments.