Mukesh Ambani’s JioHotstar is making waves in the OTT market, posing a direct challenge to Netflix. JioHotstar’s user count has reached approximately 300 million, just shy of Netflix’s 301.6 million users. The success of the recent IPL has been a major boost for Mukesh Ambani’s business.
From a user base of 50 million in February 2024, JioHotstar experienced a massive increase to 280 million users with the commencement of the Tata IPL. The number neared 300 million by May, indicating the IPL’s pivotal role. The platform’s strategy of providing free streaming and comprehensive coverage significantly contributed to this rapid user growth.