Nupur Sanon, the sister of Bollywood actress Kriti Sanon, is facing backlash online regarding her fashion brand, Label Nobo. Critics are accusing the brand of selling ordinary clothing at exorbitant prices. Many social media users suggest the pricing is excessive.
Label Nobo, established in 2024, embraces the ethos of ‘No boundaries.’ It claims to offer ‘high-quality premium fabrics’ and has received endorsements from celebrities like Kriti Sanon, Nupur Sanon, Uorfi Javed, Sanjana Sanghi, and Rida Tharana.
However, the brand’s pricing has drawn significant criticism. The lowest-priced dress is around Rs 7,000, and kurta sets can cost up to Rs 26,500. A Banarasi lehenga is priced at Rs 21,000. A skirt and crop top set is available for Rs 20,000, while shorts cost Rs 2,400.
Reddit users have expressed their disapproval strongly. One user wrote, “I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME.” Another asked, “Who is going to buy at these prices even for her sister’s name?” Some users have even accused the brand of scamming its customers.
Additional comments include critiques such as “Ridiculous” and “Rs 750 last price.” One user mentioned finding better patchwork jackets in local markets for under Rs 1500. Another remarked, “Bhai yeh sab kapre Rajouri or Chandni Chowk mein dhakke khaa rhe hai. What even???” One particularly harsh comment stated, “These are the ugliest clothes I’ve ever seen, good lord.”
Who is Nupur Sanon? Nupur Sanon is the younger sister of Kriti Sanon. She was a management trainee at Delhi Duty-Free prior to entering the entertainment world. She subsequently moved to Mumbai, pursuing acting like her sister.
She gained recognition for her performance in the 2019 music video ‘Filhall,’ starring Akshay Kumar, which was highly successful. A second version, ‘Filhall 2: Mohabbat,’ was released in 2021. She was also featured in the web series ‘Pop Kaun?’ (2023) on Disney+ Hotstar, alongside Kunal Kemmu and other stars. Additionally, she has appeared in the Telugu film ‘Tigger Nageswara Rao.’