The Chhattisgarh

Beyond The Region

UP police add 'Naatu Naatu' twist to road safety campaign - See viral tweet | India News

UP police add ‘Naatu Naatu’ twist to highway security marketing campaign – See viral tweet | Information

New Delhi: The Uttar Pradesh police have discovered a singular and intelligent method to unfold consciousness about highway security – through the use of the title of the Golden Globe award-winning tune “Naatu Naatu” in a viral tweet. The blockbuster film “RRR” whose “Naatu Naatu” tune received a prestigious award within the US, has been utilized by the police to remind drivers to respect site visitors guidelines. The tweet, which has acquired over 71,000 views and 1,125 likes, reimagined “RRR” as ‘Respect the Pink mild on the Street’ whereas congratulating the makers of the film.

Check out the viral tweet that includes RRR’s ‘Naatu Naatu’ by UP Police

The tweet learn, “The nominations for Golden Glob(al) guidelines of Street Security: #Naatu, Kabhi crimson mild skip kare; #Naatu, Kabhi tripling kare; #Naatu, Kabhi drunken driving kare; #Naatu, Kabhi site visitors guidelines tode,” which roughly interprets to 1 mustn’t skip crimson mild, one mustn’t have two pillion riders on a motorcycle, one mustn’t drink and drive, and one mustn’t break site visitors guidelines.

The nominations for Golden Glob(al) guidelines of #RoadSafety ; #Naatu,Kabhi crimson mild skip kare#Naatu,Kabhi tripling kare#Naatu,Kabhi drunken driving kare#Naatu,Kabhi site visitors guidelines tode

Congratulating the makers of #RRR for successful the Greatest Unique Music award #GoldenGlobes2023
— UP POLICE (@Uppolice) January 11, 2023


This isn’t the primary time that the Uttar Pradesh police have used standard Bollywood songs to unfold consciousness about vital points. They’ve beforehand used trending subjects on social media to create fast connections with the general public.

Additionally Learn: RRR’s ‘Naatu Naatu’ successful Golden Globes 2023 award is ‘very particular accomplishment’: PM Modi

Use of standard songs to unfold highway security consciousness

The Further SP Rahul Srivastava, who’s accountable for the social media heart of the Uttar Pradesh Police, mentioned, “‘Naatu Naatu’ was taken by us for public consciousness. We have now been utilizing standard Bollywood songs to create consciousness amongst individuals about site visitors guidelines, rule of legislation, ladies’s security, and different comparable points.” He added, “Trending subjects (on social media) are used as they’ve a right away reference to the general public.”

“Naatu Naatu” received the ‘finest authentic song-motion image’ class on the Golden Globe awards. The singer of “Naatu Naatu,” Rahul Sipligunj, even thanked the police for utilizing his tune on this approach, additional including to the constructive response the tweet acquired.